Top 5 Social Networking Apps in Madagascar: Q1 2024 Performance

In the first quarter of 2024, the top social networking applications in Madagascar showcased varied performance metrics on a unified platform. Here’s a closer look at the trends for each app:

WhatsApp Messenger experienced a consistent weekly download rate, peaking at around 10.5K in the week of January 22. Weekly active users for the app saw a gradual increase from approximately 2.7M at the start of January to 2.9M by the end of March.

Messenger from Meta Platforms, Inc. also showed strong weekly download metrics, with a significant spike to 16.2K in the final week of March. The app's weekly active users rose steadily, reaching nearly 696K by the end of the quarter. Revenue remained stable at around $1 per week, with a slight increase to $2 in the week of February 26.

Facebook saw a notable performance in downloads, peaking at 24.7K during the last week of March. The app's weekly revenue varied, hitting a high of $147 in the week of February 26. Active users grew consistently, reaching over 352K by the end of the quarter.

Threads had modest download numbers, with a peak of 1.1K in the last week of March. Weekly active users for Threads increased from approximately 14.2K at the beginning of January to 19.2K by the end of March.

Telegram Messenger experienced variable weekly downloads, reaching a high of 5.9K in the second week of January. Revenue peaked at $69 in the last week of March. The app's active user base saw fluctuations, ending the quarter at around 120K.

These insights are based on data from Sensor Tower, offering a comprehensive view of app performance in the social networking category in Madagascar. For more detailed insights, visit Sensor Tower.